Market reasons for investment decisions
If the company is considering an investment in something like a new production unit or place of business, the reasons for the investment can be tested in practice on customers using the means of market research. It can be used as the basis for modeling sales goals, operating models and economic forecasts and scenarios.
A better understanding of the market, customer relationships and their practical needs and behavior that the investment is based on will decrease the investment project’s risk level, improve expected profit and reduce the worries of company management. For the basis of modeling the economy, financiers often demand a deeper understanding that can be achieved in a sufficiently comprehensive, comparable and simultaneous fashion only through the means of market research.
Partner Antti Lehtimäki
tel. +358 (0) 40 722 6448